What's with all the fold out advertisng pages in magazines? The thick cardstock advertising which makes it impossible to turn a page and stay there? All those millions of subscription postcards? More ads. for things I wouldn't even think of or consider buying. Stinky scented pages?
For sanity sake let's get a grip, literally on this overbombardment of crappy advertising. By the time I have finished ripping out the cardstock ads., the stinky scented pages, shaking out the postcards and refolding the fold out ads, I have no time to read the magazine. My recycling bin is never hungry.
Please please, stop! I have already stopped subscribing to magazines than are filled with lots of scented ads. I can't be alone in my abhorrance or annyance with all this crap. Doesn't anyone have anything valuable to put in a magazine.I would be prepared to pay more for a magazine that had well placed ads. I know ads. are the bread and butter of any publication but when you kowtow to your advertisers and ignore your readership you are missing the point of your existence.
Wednesday, April 06, 2005
While watching news broadcasts I noticed an inordinate amount of banners on supplies, trucks and shipments etc., stating"U.S. Aid" in the Tsunami ravaged area. This seemed amazing to me that in the midst of a World disaster somebody had authorised the creation of these and made sure they were prominenetly displayed. Was it necessary for them to be so big? This is not a competition. Still the world just has to be informed and constantly reminded that the Americans are doing their bit, right? At this point, it seems all about who is seen to be doing the most. Everything seems to be a competition for Americans. Why?